
I recently had a great chat with Ed Kless on the Sage Thought Leadership Podcast about my book, The Money Train: 10 Things Young Businesses Need to Know About Investors.
The conversation focused on the critical topic of securing investment and the journey that follows. Taking external investment is a monumental step for any young business, and it’s one that often comes with unexpected changes and challenges. I wrote The Money Train to help founders prepare for this journey, particularly when dealing with seasoned investors.
The Discussion
We covered why the decision to raise money fundamentally puts your business on a track toward a single destination: an exit. It's a truth every founder needs to understand before they board that train.
A couple of quotes from the interview summarise my core message to entrepreneurs seeking funding:
"The reason it's called The Money Train is because you are boarding a train, you are on a track and you are going to end up in a in a destination which is selling the business because if you if you take money from investors they expect to get a return and they expect it within a certain time period."
"Get the best investor that you can for your business—someone that's going to help you without trying to run the business for you. I think that's one of the critical thoughts."
My advice is always to prepare, get the best legal and financial help you can afford, and understand the investor's perspective. It's about levelling the playing field so you can maintain control and drive your original vision forward.
Learn More
You can listen to the full episode on the Sage Thought Leadership Podcast website here.



